Opportunity
Qualys had long served government customers, but its reputation was rooted in legacy offerings—limiting awareness of its full platform capabilities. In an increasingly competitive cybersecurity market, where credibility and differentiation are critical, this gap created friction in how buyers perceived the brand. Yes& saw an opportunity to combine deep business-to-government expertise with a positivity + possibility mindset—accepting the challenge and building on it to reshape how Qualys shows up in the public sector.
Insight:
In government markets, credibility grows when brands align to mission—not just technology.
Solution
Grounded in stakeholder interviews, market research, and competitive analysis, Yes& helped Qualys uncover a more powerful role in the market. We guided the development of a differentiated messaging platform that repositioned Qualys as a mission-aligned cyber risk partner—connecting its full platform to the real priorities of government agencies. From that foundation, we helped align PR, thought leadership, and content efforts so each touchpoint consistently reinforced this new narrative. Acting as an extension of Qualys’ corporate communications and public sector marketing teams, Yes& ensured every placement, asset, and interaction worked together to build credibility, relevance, and momentum.
THE RESULTS
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lead activation emails supporting pipeline development
