Opportunity
For more than two decades, ASAE and Yes& have partnered to reimagine the association sector’s most influential gathering. In 2025, we transformed a complex General Session – defined by an oversized venue, tight timeline, and multiple partners – into a cohesive, elevated experience, blending bold, aspirational storytelling with clear, actionable insights to reinforce ASAE’s leadership and inspire what’s next.
Solution
Acting as the central hub across ASAE leaders, speakers, and partners, we drove alignment through a streamlined production framework and close creative-production collaboration. The result was a fully integrated General Session experience, uniting storytelling with technical precision, and delivering seamlessly at scale. The program elevated ASAE’s brand, inspired attendees, and set a new benchmark for execution and impact.
THE RESULTS
“I have been blown away by how organized, clear-headed, and graceful your team has been. You are truly phenomenal at your craft.”
- Susan Marchese, CAE – Vice President, Marketing Strategy
