Accessible Digital Projects
Accessible design is a core design value at Yes&. Our design team, by default, designs to WCAG AA compliance as our company standard. Accessibility practices are also included in our content strategy, as part of our content scoring template and incorporated into user experience strategies.
Accessible web design puts strategies in place to make digital properties available to everyone. It is an array of techniques that includes such practices as designing responsively so content is readily accessed across devices (mobile, tablets, desktop), using plain language so content is easily understood, employing strategies for neurodiverse audiences, adding captions for users without audio, and adding metadata and alt text to “read” images.
Sustainability at Yes&
Sustainable web design is a hybrid of accessibility, search optimization, user experience, and governance practices that focuses on reducing a website’s data and electricity usage thereby reducing carbon expenditure.
Focus areas include:
Web Performance – ensuring assets are sized for specific devices and optimal load speeds
Findability – setting up web assets to be easily found so users are getting to the information they want more quickly
Governance – pruning content and removing outdated material on a routine basis
Usability – applying clear pathways and calls to action so users are not exploring more of a website than necessary.
An additional aspect is using a green host, which uses servers powered by renewable energy.
Yes& has incorporated sustainability measures into content strategies. We folded a sustainability category into our content scoring template so we can grade clients and provide detailed recommendations for improvement. Sustainability is also now a standard section in digital strategy briefs. These briefs are delivered at the beginning of projects and offer project overviews with breakdowns of specific design and strategy considerations.