Opportunity
Rubrik’s corporate PR and government field marketing teams were each executing thoughtful, high-impact programs designed to build awareness and drive engagement in the public sector. By incorporating a shared rhythm, these strong initiatives more effectively reinforce one another. Yes& saw an opportunity to help connect these efforts—aligning timing, messaging, and priorities to create a more cohesive and cumulative market presence.
Insight:
When expert teams align around shared moments, every effort works harder—and travels further.
Solution
By applying its B2G expertise and a “yes, and” approach, Yes& helped transform alignment and activities into a growth engine. Working together with the Rubrik teams, we align media strategy, thought leadership, content development, and social amplification so each touchpoint reinforces the next. Media placements are intentionally timed to support campaigns. Blogs extend key narratives. Social content amplifies reach in real time. The result is a connected ecosystem—where every asset contributes to a consistent, credible story that resonates with government decision-makers and supports sales conversations.
THE RESULTS
112
pieces of media coverage over a 12-month period
16
contributed articles placed over a 12-month period
