Opportunity
Optima Health was entering Northern Virginia—home to some of the most informed, skeptical, choice-overloaded healthcare consumers in the country. They needed a radically different campaign to break through in this crowded market.
Insight:
Healthcare is a daunting place where many people feel taken advantage of. They’re looking for more than a provider—they’re looking for a friend.
Solution
We introduced "a health plan that you can count on" with a lighthearted, "Oh, hello." A brand that believes that its plans should act like a friend—to give to their members’ lives more than they take.
The visuals and voice weren’t just friendly—they was disarmingly real. In a sea of jargon and coldness, we stood out with warmth, wit, and welcome.
