Opportunity
The Humanetics Group is a global leader in sensory intelligence, simulation, crash test systems, and precision sensors. Operating across four distinct brands, the organization needed a digital experience that reflected its innovation while helping engineers more easily discover and engage with solutions across the full portfolio.
Insight:
When innovation spans multiple brands, the opportunity is making complexity feel like one connected system.
Solution
Yes& redesigned Humanetics’ parent and subsidiary websites to create a unified digital ecosystem. Built on a flexible Drupal platform, the experience streamlined product discovery, simplified content management, and balanced distinct brand identities within a cohesive system, while integrating marketing automation and analytics to drive smarter engagement and performance.
THE RESULTS
16%
month-over-month growth
450
form submissions in six months
Increased visibility
into engagement and demand across the full portfolio
New business wins
in medical, aerospace, and automotive markets
