Opportunity
As robotics innovation accelerates, engineers are under pressure to design robotic joints that are lighter, more compact, and capable of faster, smoother motion—without sacrificing load capacity or reliability. Kollmorgen’s TBM2G frameless servo motors were engineered to meet these demands.
The challenge was turning a highly technical product story into a robotics marketing campaign that could clearly communicate fit, performance, and design advantages to engineers evaluating next-generation robotic joint solutions.
Solution
Yes& developed an integrated “Robot Ready” campaign that clearly positioned Kollmorgen’s TBM2G motors as a leading solution for robotic joint design. The campaign combined a distinct visual system that placed motors directly within engineering drawings, making size, fit, and performance advantages immediately clear, with educational content that gave engineers practical guidance they could apply in real world designs. An introductory video demonstrated how TBM2G motors enable more ambitious robotic applications, while targeted digital and social marketing drove engineers to a focused product experience tailored to their specific technical challenges.
Together, the work turned complex product details into a clearer industrial technology marketing story—helping engineers quickly see where TBM2G motors fit and why they matter for next-generation robotics.
The Results
The ‘Robot Ready’ campaign increased awareness of Kollmorgen’s TBM2G motors and strengthened their position as a leading solution for next-generation robotic joint design.
By translating complex engineering advantages into clear, audience-specific messaging, the campaign helped engineers move from curiosity to consideration—and gave Kollmorgen a stronger platform for product marketing in the robotics category.
