Opportunity
In a highly competitive dental implant market, differentiation is everything. As a global leader in dental technologies, Dentsply Sirona saw an opportunity to sharpen its position in the implants category by elevating what set the brand apart: a long-standing commitment to science, research, and innovation.
The opportunity was to turn that scientific depth into dental technology marketing that could support a global product story—helping clinicians, sales teams, and regional markets understand the value of the EV Implant Family with greater clarity and consistency.
Solution
As Dentsply Sirona’s partner for more than fifteen years, Yes& developed “A Passion for Progress”—a science-led brand and content campaign designed to elevate the company’s scientific leadership and drive awareness of the EV Implant Family.
Grounded in more than 400 experimental studies and 70,000 clinical trials, the campaign connected Dentsply Sirona’s rigor in research and discovery to real-world clinical performance. The work translated complex product and clinical proof points into a clearer dental implant marketing story for global audiences.
Yes& supported the launch with a global sales enablement system, including technical collateral and an anthemic brand video that gave teams the tools to tell a consistent story across regions. Targeted social content across LinkedIn, Facebook, and Instagram reinforced the EV Implant Family at both the product and portfolio level, extending the campaign’s reach and impact.
The Results
The campaign strengthened Dentsply Sirona’s position as a science-driven leader in dental implants while giving global teams a clearer, more consistent way to communicate the value of the EV Implant Family.
By connecting brand strategy, content, sales enablement, video, and targeted social, Yes& helped turn deep clinical evidence into a stronger platform for dental technology marketing and long-term brand credibility.
