Opportunity
Dentsply Sirona introduced its Single Unit Crown Workflow Solution to help clinicians approach one of dentistry’s most common procedures with greater flexibility. As new products entered the portfolio, the workflow needed a clearer story—one that supported the company’s “Digitally Connected Dentistry” positioning and made multiple clinical paths easier to understand.
The opportunity was to turn a growing portfolio into a dental workflow marketing campaign that helped clinicians see how each pathway could support confident, efficient crown success.
Insight:
When solutions multiply, the real opportunity is helping clinicians choose with confidence.
Solution
Yes& created “Pathways to Productivity,” an integrated marketing campaign that reframed Single Unit Crown success around flexibility, confidence, and clinical fit.
Through modular storytelling, clinical proof points, and dental sales enablement tools across print, digital, social, email, and video, the campaign connected products to real outcomes. The work helped clinicians move from choice to confident execution while giving Dentsply Sirona a clearer way to communicate the value of its connected digital dentistry workflow.
THE RESULTS
Clarified the workflow story
by helping practitioners understand how multiple clinical paths fit within one connected Single Unit Crown system
Supported confident clinical decision-making
with modular content and sales tools built around flexibility, proof points, and preferred workflows
Reinforced Dentsply Sirona’s digital dentistry leadership
by connecting product innovation to clearer paths for crown success
