Opportunity
Dentsply Sirona introduced its Single Unit Crown Workflow Solution in 2018. As new products entered the portfolio, the workflow needed a clearer story—one that incorporated innovation, supported the company’s “Digitally Connected Dentistry” positioning, and helped clinicians navigate multiple paths to one of dentistry’s most common procedures.
Insight:
When solutions multiply, the real opportunity is helping clinicians choose with confidence.
Solution
Yes& created Pathways to Productivity, an integrated campaign that reframed Single-Unit Crown success around flexibility. Through modular storytelling, clinical proof points, and sales tools across print, digital, social, email, and video, we connected products to real outcomes, helping clinicians move from choice to confident execution.
The Results
The campaign clarified the value of the Single Unit Crown Workflow Solution, helping practitioners see how their preferred approach fit within a connected system and reinforcing Dentsply Sirona as a trusted partner across every path to crown success.
