Vibrant Emotional Health has been leading the way in mental health advocacy and education for over 50 years. When they set out to launch their new national suicide and crisis hotline number, “988 Lifeline”, they turned to Yes& for help. 

To create an integrated campaign that would grow with Vibrant’s mission and vision, we built the brand methodically across three phases. The first phase targeted mental health professionals and encouraged them to promote Vibrant as the prime service for making emotional health a reality for everyone. For the second phase, we focused on creating public awareness around Vibrant’s broad network of services and resources. And for the final phase, we educated audiences about the critical role 988 Lifeline now plays in suicide prevention, further strengthening the public’s connection between this vital service and Vibrant.