Opportunity
Some of the world’s most ambitious philanthropists are committed to protecting the environment and slowing climate change—and they know what it will take to succeed. Donors to environmental causes are many and diverse. The Nature Conservancy came to us looking for storytelling crisp and powerful enough to amp up donor enthusiasm—and flexible enough to accommodate precision and customization.
Solution
Yes& created a set of narrative framing devices that elevated and augmented The Nature Conservancy's storytelling toolkit. Then we got to work building buy-in and confidence among the global team of 6,000 active fundraisers who would use these narratives on a daily basis.
THE RESULTS
$7B
raised globally
