Project Bread is a Boston-based nonprofit that fights food insecurity in underserved
communities throughout Massachusetts. The organization is the intermediary between individuals and the state, helping people access Supplemental Nutrition Assistance Program (SNAP) benefits and ensure dignified access to food.
But while Project Bread’s mission has always been clear, the organization’s communications and marketing plan anything but. The website was outdated. A confusing sign-up process necessitated a costly and inefficient in-house call center. And the organization had to better communicate the necessity and urgency of both its work and SNAP benefits to ensure continued funding for people desperately in need. It came to Yes& for answers.