Opportunity
Powerside had outgrown its story. While the company had evolved into a technology-driven leader in power quality—supporting more than 27,000 customers and deploying more than 80,000 AI-powered solutions every day—its brand and marketing still reflected an earlier era. For utilities and energy providers evaluating increasingly sophisticated solutions, the disconnect created friction in the buying journey. Powerside needed a market presence that reflected the innovation behind its technology.
Insight:
The strongest B2B brands don’t sit at the top of the funnel—they create momentum throughout the entire buying journey.
Solution
Yes& approached the challenge through integration. Rather than treating brand, content, demand generation, and sales enablement as separate initiatives, we brought our B2B marketing expertise and built a connected growth system designed to move prospects from awareness to action. We repositioned Powerside as a modern power intelligence company through a new brand narrative, website, thought leadership platform, and integrated marketing engine—connecting brand strategy with demand generation.
Each element was designed to reinforce the next—combining storytelling, education, digital marketing, trade shows, and demand generation into a unified experience. The result was stronger engagement throughout the funnel, with lead form completion rates 250% above benchmark and paid search performance significantly outperforming category norms.
THE RESULTS
215%
accelerated sales cycle from 4.1 month to 1.3 months across millions of dollars in sales opportunities
250%
lead form completion 250% above benchmark
By building a clear story and a connected marketing system. For Powerside, that meant aligning brand strategy, website experience, thought leadership, trade shows, demand generation, and sales enablement so each touchpoint helped buyers understand the value of a more modern power quality platform.
