Opportunity
The University that put experiential learning on the map a century ago is now decidedly at home in a bold future, inclusively leading communities of thinkers and problem-solvers around the world to fast-track explorations of tough challenges. As Northeastern approached a campaign to raise $1.3 billion, it was essential to ensure all generations of alumni would see themselves in storytelling about this ever-evolving institution.
Insight:
At its core, the process of making meaning and value out of input and evidence is the same exercise in human intelligence and creativity it always was.
Solution
The campaign identity system and visual vocabulary for “Experience Powered by Northeastern” invite audiences to participate in the lively process of making meaning. Launched in a rolling series of activation events in four cities on three continents, the campaign is now on track to raise $1.75 billion.
