Opportunity
NACE serves nearly 18,000 career services and talent acquisition professionals navigating the path from education to employment. While the organization was deeply trusted, research revealed a gap: the brand and digital experience felt safe and dated—no longer reflecting the urgency, complexity, and cultural shifts shaping the future of work.
To continue leading, NACE needed to evolve—without losing the trust it had spent decades building.
Insight:
When trust is already strong, growth comes from relevance. By aligning the brand more closely with the identity and ambition of its audience, NACE could reinforce credibility while energizing engagement.
Solution
Yes& partnered with NACE to deliver a digital-first rebrand designed as an evolution, not a departure. We modernized the identity, clarified sub-brand architecture, and built a narrative positioning NACE as the forward-thinking, equitable, data-driven connector today’s professionals need.
The launch culminated in a high-visibility conference reveal, signaling momentum and confidence. From there, we supported sustained adoption with practical tools—templates, brand guidance, and hands-on workshops—ensuring the new identity lived beyond the stage and into daily use.
THE RESULTS
75%+
email read rates (post-launch communications)
30%+
click-to-read engagement (stronger action from members)
