Opportunity
As robotics innovation accelerates, engineers are under pressure to design robotic joints that are lighter, more compact, and capable of faster, smoother motion—without sacrificing load capacity or reliability. Kollmorgen’s TBM2G frameless servo motors were engineered to meet these demands. The challenge was clearly communicating their technical advantages and driving adoption in a crowded, highly technical robotics market.
Solution
We developed an integrated Robot Ready campaign that clearly positioned TBM2G motors as purpose built for robotic joint design. The solution combined a distinct visual system that placed motors directly within engineering drawings, making size, fit, and performance advantages immediately clear, with educational content that gave engineers practical guidance they could apply in real world designs. An introductory video demonstrated how TBM2G motors enable more ambitious robotic applications, while targeted digital and social marketing drove engineers to a focused product experience tailored to their specific technical challenges.
The Results
The campaign increased awareness of Kollmorgen’s TBM2G motors and strengthened their position as a leading solution for next-generation robotic joint design—helping engineers move confidently from curiosity to adoption.
