Opportunity
In a highly competitive dental implant market, differentiation is everything. As a global leader in dental technologies, Dentsply Sirona saw an opportunity to sharpen its position in the implants category by elevating what truly sets the brand apart: an unmatched, long-standing commitment to science, research, and innovation.
Solution
As Dentsply Sirona’s partner for more than fifteen years, we developed A Passion for Progress—a brand and content campaign designed to elevate the company’s scientific leadership and drive awareness of its innovative EV Implant Family. Grounded in more than 400 experimental studies and 70,000 clinical trials, the campaign connected Dentsply Sirona’s rigor in research and discovery to real-world clinical performance. We supported the launch with a global sales enablement system, including technical collateral and an anthemic brand video, giving teams the tools to tell a consistent, science-led story with confidence across regions. Targeted social content across LinkedIn, Facebook, and Instagram reinforced the EV Implant Family at both the product and portfolio level, extending reach and impact.
The Results
The campaign strengthened Dentsply Sirona’s position as a science-driven leader in dental implants—unifying product messaging, energizing global sales teams, and reinforcing long-term brand credibility in a highly competitive category.
