Opportunity
Anomali provides cybersecurity teams with threat intelligence and security operations capabilities, but the market still viewed the company through a legacy TIP lens. As competition intensified, that positioning limited growth. Anomali needed to clearly reposition as an AI-powered Security Operations Platform and use RSA as a decisive moment to reset buyer perception.
Insight:
Security teams wanted fewer tools and clearer outcomes, not another point solution with more features to manage.
Solution
Yes& led a full rebrand and go-to-market campaign anchored at RSA, shifting Anomali’s story from threat intelligence to AI-driven SecOps performance. We delivered a new brand system, reimagined website, bold RSA booth and video, paid and out-of-home media, and sales-supporting content that reinforced platform value and operational impact.
