After more than 70 collective years serving the corrosion prevention and coatings industry, NACE International and SSPC: The Society for Protective Coatings joined forces. This merger meant NACE and SSPC would be able to offer more value to their members, with a unified set of standards and certifications, greater access to resources, and an expanded worldwide network.
But while NACE and SSPC worked toward a common mission, they served very distinct audiences. Could the new organization find a new, single brand identity that resonated with more than 54,000 active members in 130 countries and reflected its value to the industry? That’s where Yes& came in.