![](https://yesandagency.com/wp-content/uploads/2023/03/Work_Rectangle_AFPA-1.png)
Opportunity
The American Forest & Paper Association (AF&PA) had seven different web properties—a formidable obstacle for creators, content managers, and user engagement. The organization also needed a site that could track downloads of reports and surface important information to paid members through a seamless integration with its association management software (AMS). Could we streamline and simplify? The answer, of course, was Yes.