The control of the narrative. The power of outreach.

Public Relations

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The Art of the Story

Every brand has a story. From the iconic to the yet-unknown, it’s our business to help you grow your brand awareness and promote your thought leadership to tell your story best. 

We understand the media—and have their respect—because our team has forged trusted relationships to help them tell stories that matter. As traditional and digital media continue to converge, you need an agency that understands where these dynamics intersect. Our senior-level PR team is focused on the earned, and dedicated to delivering the return, meaning that any action we take is intended to drive real impact for your business or mission. And we know how to differentiate, to set you apart by focusing on strategic pursuits, thought leadership, and campaign-driven initiatives across market sectors. 

Our clients rely on us to help augment the market presence of their subject matter experts by gaining meaningful coverage e stay on top of trends in your industry, identifying opportunities for newsjacking and quick wins for your brand. We also help you keep an eye on your competitors’ activity through our media monitoring and analysis tools. With our PR team, you have an extension of your marketing capability—one that is proactively working with the media on your behalf. 

 Our PR capabilities include: 

  • Earned media placements
  • Thought leadership programs
  • Visual storytelling
  • Analyst relations
  • Media relations
  • Digital PR campaigns
  • Influencer marketing
  • Award pursuits
  • Reputation management
  • Media training
  • Crisis communications

 

Creative & Content, Experiental, Public Relations

CGI FEDERAL

Integrated Brand Marketing

CGI Federal wanted to raise its profile strategically, reaching the decision makers on particular opportunities without incurring the costs of a mass-market campaign. Our enlightened mix of precise digital geotargeting and selected OOH placements have accumulated millions of OOH impressions and a mobile click-through rate (CTR) of .48%—far above the benchmark .10-.20% for this kind of media.

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