Opportunity
After COVID, Americans were traveling internationally again, but not renewing their passports on time – drowning the Department of State in expedited requests.
Insight:
Planning international travel is an emotional roller coaster filled with excitement, but also unwanted anxiety.
Solution
Checking your passport’s expiration eases your mind, removing anxiety and allowing you to focus on the fun of travel planning.
So we used the passport book itself to create visual displays of “That Feeling When…” emotions of travel (and the relief of updated passports).
