Opportunity
Ahead of launching the For Our Shared Future campaign, the Smithsonian Institution sought a new way to inspire transformational support without relying on traditional fundraising tactics. In 2023, Yes& partnered with the Smithsonian to produce a multi-city preview tour – creating immersive, content-rich experiences that celebrated discovery, creativity, and impact while building momentum toward the campaign’s public launch.
Solution
Across ten cities, Yes& delivered a multi-city tour that blended creative direction, storytelling, and seamless execution to bring the For Our Shared Future campaign to life. Each event was tailored to its host community, transforming venues into spaces of curiosity and belonging. The experiences energized supporters, strengthened relationships, and deepened trust between Yes& and the Smithsonian Institution.
THE RESULTS
75+
branded attendee touchpoints across the series
1,350+
attendees across nine cities
