Opportunity
As the youngest business school of a top-ranked Research I institution—and one of the youngest in the nation to receive AACSB accreditation—the Rady School of Management was not a place where you’ll hear, “We’ve always done it this way.”
Insight:
Rady needed to break out beyond San Diego. That meant new storytelling that showcased world-class faculty and research, the advantages of studying business at a STEM powerhouse, and connections to booming local sectors in life sciences, defense, and international trade.
Solution
Our big idea, “Business is a science,” is built on the equity of UC San Diego and drove new messaging, website design, and digital campaigns for all the school’s master’s programs. The paid media strategy focused on each individual programs to drive not only awareness but qualified leads.
