Opportunity
In the course of our long partnership with Kansas State University Foundation (KSUF), we transformed digital communications tools and content governance systems to a point of readiness to deliver powerfully personalized content. But where would that content come from?
Insight:
Audiences wanted to hear from their beloved alma mater, and we had the channels we needed to deliver content—but ensuring high-quality, brand-aligned, SEO- and accessibility-optimized written communications across donor emails, website content, internal reports, press releases, and alumni newsletters was proving time-consuming.
Solution
Yes& configured and activated a custom “Copilot Agent” that sped up editorial steps like integrating donor data, applying AP Style and KSUF’s brand voice, optimizing for SEO, and ensuring accessibility compliance. This AI-powered tool transformed content creation, freeing teams to work creatively and strategically—yielding an abundance of on-brand, high-performing content.
