Opportunity

Wildsam set out to reinvent the travel guide—moving beyond itineraries and checklists to create books that reveal the character and culture of a place. As the collection expanded to dozens of cities, the brand needed a design system that could scale nationally while preserving the unique voice and personality of each destination.

Insight:

Today’s travelers seek authenticity—stories, voices, and unexpected details that reveal a city’s soul, not just its landmarks.

Solution

We partnered with Wildsam to develop the brand and editorial design framework for its pocket-sized Field Guides. The system balances curated maps and best-of lists with essays, interviews, and cultural storytelling, bringing together practical guidance and deeper discovery.

Quirky typography, inviting layouts, and thoughtful art direction turned each guide into a collectible object: cohesive across cities yet distinctive in tone and character. From brand development and editorial design to print management, we helped establish a new category of travel storytelling.