GURU

Turning a webinar into a moment.

Opportunity

GURU Media Hub came to us with a big first: their debut live virtual event. They saw a gap in the email-marketing world—too many webinars that tick the boxes but fail to spark connection. They wanted something different. Something people wouldn’t just log into, but lean into. An experience that felt alive, not obligatory.

Insight:

Virtual events don’t have to feel virtual. Treat them like a live show—with intention, pacing, and human moments—and they can be just as memorable.

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Solution

We designed the entire experience end-to-end:

• Designed the event structure and audience journey
• Chose the right platform for the story, not the other way around
• Pre-recorded key segments for polish
• Guided the creative and content must-haves
• Produced the entire event the day of

The result: a virtual event with real presence.

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THE RESULTS

10k+

attendees in the first year

27k+

attendees in 2025