Opportunity
As a global leader in cybersecurity, CrowdStrike sought to strengthen brand awareness across federal, state, and local government, as well as healthcare and K–12/higher education. Their public sector team needed a strategic partner who understood the pace, priorities, and policy landscape shaping these markets, and could elevate their thought leadership accordingly.
To win in the public sector, CrowdStrike needed to be present in the conversations that matter.
Insight:
In government cybersecurity, credibility is earned by showing up early, often, and with authority. By aligning media strategy with evolving federal priorities—particularly around Zero Trust and emerging cyber policy—CrowdStrike could position itself as a trusted voice shaping the dialogue.
Solution
Yes& developed and executed a proactive public relations strategy tailored to CrowdStrike’s public sector objectives. Working as an extension of their team, we delivered earned media and thought leadership support across key verticals.
Our work included media relations, contributed article development and placement, blog content, industry award submissions, press releases, and ongoing strategic counsel. We closely monitored White House announcements, Executive Orders on Zero Trust, and Capitol Hill activity, ensuring CrowdStrike was among the first to provide expert commentary on major policy developments.
By combining real-time intelligence with disciplined media outreach, we positioned CrowdStrike as a timely, authoritative voice in critical cybersecurity conversations.
