POSSIBLE 2025

Mark DeVito leads Yes& as Chief Strategy Officer, with his more than 25 years of experience in engaging industry leaders, change-makers, and visionaries with strategic creative thinking that makes a difference and builds brands. From Presidential campaigns to global brand strategies, Mark connects with clients driven by mission to align their brands, organizational goals, and audiences, taking them to the next level. Previously, Mark led Beyond Definition as President & Partner, leading the agency’s expansion to drive strategic creative brand positioning for Transurban, Chesapeake Conservancy, MetLife, George Mason University, and Robert Wood Johnson Foundation among others. Prior to joining Beyond Definition in 2017, Mark founded and launched the boutique branding agency in Washington, D.C., The Gigawatt Group, a CSR-focused brand experience agency focusing on sustainable campaigns for national and global brands including McDonalds, FedEx, and Airlines for America. Mark was instrumental in the creation of WPP global advertising firm, Proof Integrated Communications, based in NYC and Washington, D.C. where he led strategic and creative efforts driving domestic and international campaigns. Mark launched his career in television and is a three-time Emmy-award winning writer, producer, accredited editor and director for programs and promotional content featured on TechTV, A&E, PBS, National Geographic, Discovery, and ZDTV among others – sometimes in front of the camera and sometimes behind it!  Mark is also a sought-after speaker from conferences to classrooms. His transparency is a refreshing reminder to audiences that there’s always a way to overcome boundaries, inspiring audiences at Sustainable Brands, the Mid-Atlantic Marketing Summit, DigitalNow, CESSE, AM&P360 and IC Summits. Mark has previously sat on the Board of Directors for the American Marketing Association, D.C. Chapter and has worked as an adjunct professor at American University, San Francisco State University and Towson. 

With over 25 years in marketing leadership, Debbie has combined creative insight with strategic focus to drive brand growth and inspire high-performing teams. As Chief Marketing Officer at Yes&, she leads initiatives in brand awareness, client engagement, and agency growth, emphasizing relationship-building and long-term partnerships for lasting success. Previously, Debbie led Beyond Definition (formerly Bates Creative), a certified women-owned agency, for almost 20 years until its acquisition by Yes& in 2021. Her career is fueled by continuous learning and a passion for pushing industry boundaries, which she shares as a speaker at events by Adobe, the American Marketing Association, and General Assembly to name a few. Debbie is also committed to community service, serving on non-profit boards such as Blossoms of Hope and contributing to organizations like the American Marketing Association’s D.C. Chapter and the Association of Media & Publishing. Her goal is to inspire progress in the industry and make a positive impact locally.