RevUP Yes& Conference Speaker

RevUP 2024 Summit

Yes& will be presenting and attending.

Nov 19, 2024 – Nov 21, 2024

Annapolis, Maryland

Summary

Ideas to Outcomes: What Must Be True
Join fellow RevUP participants for an immersive, interactive deep dive into the critical factors that drive successful and sustainable outcomes for your organization. This session, facilitated by Robb Lee, Yes& Senior Vice President, Integrated Strategy, and led by a panel of distinguished association experts, will tackle the pivotal question: “What must be true for our associations to impact their mission through the work accomplished across multiple disciplines within the organization?”

This is your opportunity to bring your ideas, challenges, and experiences to the table, helping to shape the future strategies that will elevate our associations to new heights. Engage with top C-level executives and peers in a dynamic and collaborative environment, as we collectively explore and define the elements essential to achieving our missions.

Don’t miss this chance to contribute to and learn from a wealth of collective expertise, fostering a rich exchange of ideas and strategic takeaways that will benefit your organization long after the session ends.

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Robb Lee
Yes& Senior Vice President, Integrated Strategy

Robb recently joined the Yes& leadership team to lead our agency’s teams and commitment to strategy, research and innovation. Previously, he served as the Chief Marketing Officer for ASAE in Washington, DC for 18 years, among many other executive levels roles at ASAE. As CMO, he was responsible for leading and managing all the activities within ASAE’s Communications Group. His responsibilities included management of marketing, branding, Web site, public relations, social media and Associations Now, ASAE’s flagship publication. In addition to the communications functions, he also managed Innovation/New Product Development and Diversity & Inclusion.

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