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Mid-Atlantic Society for Healthcare Strategy & Market Development

MASHSMD 2025

Yes& speaking and attending.
May 13, 2025 – May 15, 2025
Hyatt Place Dewey Beach, DE
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Unearth Bigger, Better Breakthrough Strategies with Improv & Design Thinking

 

Great ideas can’t be planned. But, they can be facilitated. This session will showcase different workshop formats and tools that can be used to generate new ideas, lead group decision making, and get your team unstuck, so new ideas can freely flow. Use the principles of improv to improve your collaboration. We’ll show you how extroverts and introverts alike can learn how to discover possibilities in any scenario, to embrace the incongruous, and to welcome the twists we so often resist.

Headshot of Andrew Teie.

Andrew Teie
Yes& SVP of Strategic Planning

Andrew has almost two decades of experience helping brands connect with their audiences across the customer journey. His healthcare experience includes brands like Pfizer, Children’s National, Sentara Health, and Nestle. He spent several years at Memorial Sloan Kettering overseeing donor experience teams. He also launched the most successful Kickstarter project in DC history (Music for Cats).

Colleen O’Grady
Yes& VP of Philanthropic Strategy

With more than 20 years of experience advising nonprofits, Colleen brings insights about audience needs and behaviors to philanthropic campaign clients and other clients. Her strategic marketing clients have included RUSH University Health System, Columbia Mailman School of Public Health, and the Smithsonian National Museum of African American History and Culture.

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