Find us at

HEMAC 2025 Partner Convening

Yes& speaking (panel & workshop).

Apr 07, 2025 – Apr 08, 2025

Nashville, TN

Beyond “We Need More Men in the Viewbook”: Marketing to Young Men

As enrollment marketing experts, we will share our insights into what influences college decisions and lead a work session focused on recruitment.

The first meeting of its kind is an opportunity for institutions across Higher Ed to share and learn from each other on a critical topic: how to recruit young men. Following a panel discussion, we will dive deeper into the topic of young male recruitment in our workshop on Monday—Beyond “We Need More Men in the Viewbook”: Marketing to Young Men.

Alexia Koelling
Yes& Lipman Hearne, SVP Team Lead

Alexia leads the consulting and account management team where she is an inspiring and superb listener. An avid runner, marathoner, and volunteer running coach, Alexia also knows the importance of keeping her eyes on the prize. Her tenacity—along with around 20 years of experience in media strategy, consulting, and account management—helps her guide our clients. Alexia has a B.A. in history from the University of Chicago and is a Master Project Manager (AAPM). She tries her best to grow tomatoes in her shady backyard, but finds she has better luck in her local community garden.