The Richmond Marketing Forum USA

How to Future-Proof Your Content Marketing

Yes& speaker presentation
May 02, 2024
1700 Diagonal Road, Suite 700, Alexandria, Virginia 22314
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Summary

Content marketing is on everyone’s minds – but it’s not just about the quantity, output, and cadence, it’s about the full ecosystem to produce relevant, top tier(and engaged!) content! From constructing the right team, to brand infusion, to measuring what’s working and what’s not, we’ll talk about how to make your content strategy work for your organization. Mark DeVito, SVP of Brand Marketing at Yes&,shares a modern approach to content marketing that can fit any company that needs to generate buzz, and connect with their audience.

Mark DeVito
Chief Strategy Officer

Mark DeVito leads Yes& as Chief Strategy Officer, with his more than 25 years of experience in engaging industry leaders, change-makers, and visionaries with strategic creative thinking that makes a difference and builds brands. From Presidential campaigns to global brand strategies, Mark connects with clients driven by mission to align their brands, organizational goals, and audiences to take them to the next level. Previously, Mark led Beyond Definition as President & Partner, leading the agency’s expansion to drive strategic brand positioning for Transurban, Chesapeake Conservancy, MetLife, George Mason University, and Robert Wood Johnson Foundation, to name a few.

Mark is also a sought-after speaker from conferences to classrooms. His transparency is a refreshing reminder to audiences that there’s always a way to overcome boundaries, inspiring audiences at Sustainable Brands, the Mid-Atlantic Marketing Summit, DigitalNow, CESSE, AM&P360 and IC Summits to take their brands beyond where they thought possibleMark has previously sat on the Board of Directors for the American Marketing Association, D.C. Chapter and has taught coursework at American University, San Francisco State University and Towson. 

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