Robb Lee
Yes& Senior VP, Integrated Strategy
Robb recently joined the Yes& leadership team to lead our agency’s teams and commitment to strategy, research and innovation. Previously, he served as the Chief Marketing Officer for ASAE in Washington, DC for 18 years, among many other executive levels roles at ASAE. As CMO, he was responsible for leading and managing all the activities within ASAE’s Communications Group. His responsibilities included management of marketing, branding, Web site, public relations, social media and Associations Now, ASAE’s flagship publication. In addition to the communications functions, he also managed Innovation/New Product Development and Diversity & Inclusion.