Opportunity
In 2023, the Wireless Power Consortium (WPC) introduced Qi2, the standard for wireless charging that incorporates Apple's MagSafe technology to improve device alignment and charging efficiency. But many users don’t realize that charging speed, efficiency, and alignment can vary significantly between products. For Qi2 to succeed, it wasn’t enough to advance the standard. It had to become something consumers trust and recognize.
Insight:
Wireless charging still feels unreliable to many users.
Solution
To help Qi2 break through beyond the tech industry, we built an integrated consumer campaign that transformed wireless charging from a technical specification into an everyday lifestyle upgrade. Through influencer content, media outreach, social-first creative, and experiential storytelling, we introduced Qi2 as the simpler, more reliable way to charge. Anchored by the mnemonic “Snap. Charge. Qi.”, the campaign showcased the satisfying magnetic attachment and convenience of the new standard in ways consumers could instantly understand.
The Results
Over a focused two-month activation, the influencer campaign delivered nearly 1.5 million combined paid and organic impressions, helping Qi2 break into consumer conversations through authentic creator content and social storytelling.
Momentum continued through earned media that generated:
