Opportunity

Corellium (now a Cellebrite Company) was making meaningful investments in both in-person and virtual events—creating valuable opportunities to engage high-intent audiences. But with multiple touchpoints across the event lifecycle, there was an opportunity to connect these efforts more intentionally, improving visibility, accelerating follow-up, and maximizing the impact of every interaction. Yes& saw the potential to bring these moments together into a more unified, performance-driven system.

Insight:

Growth happens when every interaction is connected—and every signal is acted on.

Solution

Yes& embraced the opportunity to build on what was already working—connecting Corellium’s event efforts into a smarter, more cohesive system. Using HubSpot, we designed an end-to-end framework that unified pre-event targeting, real-time lead capture, and post-event engagement into a continuous flow. Leads were segmented, scored, and routed instantly based on behavior—from booth interactions to webinar participation—enabling sales teams to focus on the highest-value opportunities in real time. Beyond execution, Yes& created a repeatable playbook adaptable across global events and monthly webinars—turning each event into part of a larger, scalable growth engine.