Opportunity
The Mechanical Contractors Association of America (MCAA) is the crown jewel of the member experience. Members want more than networking and education – they seek direction and renewed community purpose in a space that reflects their values and builds confidence for what’s next. A thoughtful brand, impactful creative, and dynamic production delivered exactly that.
Insight:
Yes& went beyond supporting the MCAA25 Convention, architecting a multidimensional experience and serving as MCAA’s event partner to orchestrate every detail from theme and brand inception to the final stage cue.
Solution
Inspired by Austin’s music culture and MCAA’s collaborative spirit, we created a modern, energetic theme and visual identity, producing graphics, animation, and video that elevated every stage moment. A custom video transitioned into a live band performance to open the convention. We led scripting, show calling, and full-scale production –overseeing AV, staging, and execution to deliver a seamless experience.
THE RESULTS
“Thank you for a great convention! You guys always do a great job, and this year is no different.”
- Michelle Logan, MCAA Executive Director, Communications
