Opportunity
Bowdoin College needed to rally its alumni around a bold $500 million campaign—one grounded in its rare promise of fully need-blind admissions. The challenge was to introduce new priorities without straying from the values that its fiercely loyal alumni hold dear.
Insight:
The insight was clear: Bowdoin alumni weren’t just committed to the past—they were emotionally invested in ensuring that Bowdoin remains a launchpad for tomorrow’s changemakers. They didn’t want nostalgia; they wanted continuity with purpose.
Solution
Yes& and Lipman Hearne developed “From Here,” a campaign identity that honored Bowdoin’s roots while inspiring a forward-looking vision. The work spanned campaign naming, manifesto, brochures, and a striking visual system carried across print, digital, and social platforms.
