The Irrational Automotive Advantage

The conventional wisdom in automotive marketing is fundamentally flawed. It assumes customers make purely rational decisions based on features and price, when behavioral science proves the opposite. The most valuable opportunities exist not in marginal product improvements, but in transforming perceptions and removing psychological friction. We identify these counterintuitive leverage points throughout the customer journey, as well as the small changes that create disproportionate value and competitive advantage that your competition can't easily replicate.

Dealer Engagement

Branding & Campaigns

Sales Enablement

Aftersales & Support

Dealer Engagement

Dealers face unprecedented challenges. We turn them into opportunities. With deep experience across platforms like Autotrader, Dealer.com, and Manheim, we craft engagement strategies that transform transactions into relationships. Our solutions don't just drive traffic, but they build the meaningful connections that increase loyalty, referrals, and lifetime value.

Mercedes-Benz MB EVolution Training

This immersive content equips dealership teams with deep expertise in the brand, advanced technology and customer experience strategies that define the Mercedes-Benz standard.

Through interactive learning, MB EVolution content bridges theory and practice to prepare participants for the brand’s bold objectives. It’s more than training — it’s a transformative experience that empowers Mercedes-Benz professionals to lead the way in delivering safe, confident, and exceptional ownership journeys.

For the Road Forward

Cox Automotive’s For the Road Forward podcast and video series gives today’s dealers the insights they need to navigate tomorrow’s automotive landscape. This strategic content brings unfiltered conversations with industry leaders on the trends shaping success in automotive retail – from multi-touch attribution and fraud prevention to personalization, CDPs, and the evolving EV market.

Designed for dealers who want to stay ahead, this content offers practical strategies, expert perspectives, and exclusive resources from trusted brands like Autotrader, Kelley Blue Book, and Dealer.com. New episodes drop every Tuesday, helping dealers transform challenges into opportunities and drive real, measurable success.

Manheim: Elevating the Dealer Experience

Manheim is reshaping how dealers engage with the wholesale marketplace. Through the Manheim Insider gateway and the Digital Evolution campaign, the brand delivers thought leadership and next‑generation tools that help dealers navigate a fast‑changing industry with confidence.

Manheim Insider offers exclusive insights, actionable strategies, and behind‑the‑scenes storytelling that bring transparency and value to the auction experience. The Digital Evolution campaign promoted Manheim’s redesigned website and enhanced dealer app, driving adoption of platforms that make it easier for dealers to search, bid, buy, and manage inventory.

Together, these initiatives reinforce Manheim’s commitment to empowering dealers with the insights and technology they need to grow their businesses and stay ahead.

Branding & Campaigns

In a commoditized market, distinction is currency. Our campaigns don't just promote products—they establish authoritative market positions. We design integrated brand initiatives that elevate your innovations, amplify your market differentiation, and create meaningful connections with decision-makers in an increasingly crowded marketplace.

Pirelli: Make Your Mark

Pirelli’s entry into the North American all‑terrain market required more than a product launch. It demanded a movement. The Scorpion XTM is not just another tire. It is an expression of independence, power, and adventure for drivers who see their vehicles and gear as extensions of their identity.

Make Your Mark became the rallying cry. Through visually stunning content and storytelling that spanned mountain trails, desert landscapes, and everything in between, the campaign positioned the Scorpion XTM as a symbol of defiance, confidence, and extreme performance.

By connecting the Scorpion XTM with personal legacy and exploration, Pirelli did more than launch a tire. It claimed a bold new space in the all‑terrain category and built a content ecosystem that keeps the brand at the center of the off‑road conversation.

Defining the Future of Movement

In an industry defined by rapid transformation, Cox Automotive turned to Yes& to bring clarity and cohesion to its growing Mobility brand. As a valued agency partner, we have proven our ability to stay ahead of market shifts and translate those insights into strategies that help Cox Automotive customers thrive in an ever‑changing landscape.

Through foundational messaging and strategic positioning, we defined what the future of mobility sounds like and then gave it a powerful visual identity to match. This new, flexible brand unites four lines of business under the Cox Automotive Mobility umbrella, creating both verbal and visual cohesion for a priority growth area.

The result is a brand built to evolve with the industry, empowering Cox Automotive Mobility to support dealers and fleet operators as they navigate the road ahead.

AGCO: Empowering Global Farmers

Farmers are on the front lines of solving the global food crisis, and AGCO is committed to standing with them. As a global leader in agricultural solutions, AGCO has embraced a farmer‑first approach by prioritizing the tools, insights, and innovations that farmers need to thrive.

Partnering with Yes&, we reimagined its digital presence from the ground up. The new multi‑brand website is a seamless and visually stunning platform that makes it easy to explore AGCO’s solutions while amplifying the voices of farmers. Through intuitive navigation, captivating storytelling, and a focus on usability, the site reflects AGCO’s commitment to innovation and human‑centered support.

By reframing its message around empowerment and practical impact, AGCO has transformed its digital identity into a hub for connection. This human‑centered approach is building loyalty, trust, and deeper relationships with farmers while reinforcing AGCO’s role as a champion for sustainable agriculture worldwide.

Sales Enablement

Empower your teams to do what they do best – drive results. We develop sales enablement tools that transform complex offerings into compelling conversations. Our solutions equip your teams to communicate value with clarity and conviction—turning industry expertise into closed deals.

Dealer.com Car Buyer Journey Study

For over 14 years, Cox Automotive has conducted its annual Car Buyer Journey Study which serves as an industry benchmark on how, why, and where people shop for vehicles. The most recent study, featuring insights from nearly 3,000 car buyers, reveals what’s driving consumer behavior now and where dealerships must evolve to succeed.

Through a series of one-sheets, infographics, social content, and interactive assets, we brought the findings to life by translating complex data into clear, actionable insights that empower dealers to refine their strategies, elevate customer experiences, and increase sales.

From the surge in shopper satisfaction and online efficiency to the resilience of third-party sites and dealership experiences, this study provides dealers with the intelligence they need to connect with the right buyers at the right time and turn those connections into long-term relationships.

Autotrader: From Search to Sold

In an increasingly competitive digital retail environment, Autotrader continues to prove why it remains the #1 marketplace for car-buying. With more than 28 million monthly unique visitors and a connected ecosystem of Cox Automotive solutions, Autotrader empowers dealers to reach real, ready-to-buy shoppers and convert them faster than the competition.

The 2025 Why Autotrader campaign highlights the platform’s ability to deliver results that matter. Through data-powered advertising, connected digital retailing solutions, and a first-party data ecosystem, Autotrader equips dealers with the tools to meet today’s consumers where they are — whether online, in-store, or anywhere in between.

Autotrader is a trusted partner, helping dealers turn more shoppers into buyers — faster, smoother, and more profitably.

MBUSA Customer Enablement Content Campaign

Owning a Mercedes‑Benz is a sophisticated, connected experience. To help owners and dealers fully realize this, we created a suite of sales enablement videos covering key technologies like software updates, app integration, navigation, Bluetooth pairing, and MBUX commands.

These step‑by‑step resources simplify complex features, empowering customers to confidently use their vehicles while helping dealership staff provide better support. The result is stronger relationships, greater satisfaction, and deeper engagement with Mercedes‑Benz technology and services.

Aftersales & Support

The purchase is just the beginning. The relationship is everything. Drawing from our work with prominent automotive brands, we create support systems that extend customer value well beyond the initial sale. Our strategies turn maintenance touchpoints into opportunities for deeper brand connection and increased service revenue through personalized experiences that anticipate customer needs.

Turning Service into a Signature Experience

Working with MBUSA, we developed an integrated suite of aftersales video content that transforms routine service interactions into opportunities for deeper connection. From charging demos and technology guides to personalized service and maintenance messaging, this content empowers dealerships to anticipate customer needs and deliver experiences that feel effortless and uniquely Mercedes‑Benz.

By showcasing convenient options such as Mobile Service, Express Service, and Pick‑Up and Delivery, along with service contracts and extended warranties, the campaign positions aftersales as a vital extension of the ownership journey. It reinforces the brand’s commitment to care at every stage, creating loyalty that drives both customer satisfaction and service revenue.

Cox Automotive - Esntial eCommerce Playbook

Guiding Dealers Toward Online Sales Success

Cox Automotive’s Esntial Commerce platform is more than a digital tool, it’s a game changer for how consumers buy vehicles and how retailers sell them. By enabling a fully online, end‑to‑end car‑buying experience, it transforms the deal process to drive profitability and deliver a better customer journey.

To accelerate adoption, we developed the Esntial Commerce Playbook, a comprehensive resource for early‑adopter retailers. It equips dealers with messaging strategies, pillar content, and practical guidance to market and sell effectively in an eCommerce‑driven environment, empowering them to confidently implement, execute, and scale their efforts.

Beyond transactions to transformations.

Ready to accelerate your market position? Contact our dedicated automotive team to explore how we can amplify your expertise and drive meaningful business results in today's rapidly evolving mobility landscape.
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Stephen Weinstein
VP Account Management
sweinstein@yesandagency.com