Content Creation: Meet Your New Teammate 

Not too long ago, content planning meant huddling around a whiteboard, mapping out blog calendars, writing five versions of the same ad, and praying for a spark of inspiration before the deadline hit. 

Now? We’ve got help. (And thank you, sweet baby Jesus because… well…we.are.tired!) 

Generative AI isn’t here to replace your team, it’s here to join it. And when it’s used well, it’s like adding a strategist, copywriter, and data analyst to your bench… without adding headcount. 

I remember when we first built a custom GPT for one of our clients. It was tailored to their brand voice and style guide, trained to think and write like them. At first, there was hesitation. “Is this really going to work across all our departments?” one team member asked. 

A few weeks in, the answer was clear. Teams across the org, from marketing to member services, were using it to quickly draft emails, respond to members, create social posts, and even spin up blog content (for Marcomm to edit). Everything stayed on brand. And the kicker? The content wasn’t just faster to produce—it performed better, too. 

Now, it’s their not-so-secret weapon for producing high-quality, on-brand content at scale. 

What Can AI Help You Create? 

Just about everything: 

• SEO-informed blog drafts 

• Social copy (plus hashtags and variations) 

• Email campaigns tailored to user behavior 

• Video scripts, image prompts, even product descriptions 

• And yes, one of our clients did generate a brand-themed poem…or three 

Tools like Jasper, ChatGPT, Midjourney, and Canva are reshaping the creative process—not replacing it. 

Why Human + Machine Is the Sweet Spot 

The magic happens when AI handles the heavy lifting and your team adds the heart. With AI in the mix, you can: 

• Move faster from idea to execution 

• Bypass creative ruts 

• Free up your team to focus on strategy, storytelling, and what really sets your brand apart 

But It’s Not Perfect  

If you remember anything at all from this blog, please let it be this: AI is a powerful partner, but it’s not your brand steward. Without oversight, tone can wobble. Facts can slip. Voice can veer off course. That’s where your content team, and trust partners, come in. You still need people to guide the machine and make sure it sounds like you. 

Content + AI = SEO Superpowers 

AI can also turbocharge your SEO efforts, helping you: 

• Identify and cluster high-value topics 

• Generate schema markup faster 

• Draft content designed for featured snippets 

• Optimize for AI-powered search (yep, we’re looking at you, AEO) 

Curious how to build a content engine that blends AI efficiency with human creativity? 
Let’s talk →