Opportunity
Flood insurance is easy to ignore—until everything you’ve built is underwater. FEMA needed to shift that mindset and increase winning, but fear wasn’t sparking action. In conversations with real flood survivors, a powerful pattern emerged.
Insight:
The people who had coverage didn’t just recover—they felt like bouncing back from flood loss was a WIN.
Solution
We leaned into the visual and verbal language of winning—because today, a “win” can mean getting through the worst with something left to hold onto. Across digital campaigns, partner content, and tailored messaging, we reframed flood insurance as a way to bounce back. Because when the water recedes and you’re covered—that’s a real win.
