Opportunity
Flood insurance? Most people shrug it off, dismissing it as unnecessary. FEMA asked us to change that.
Insight:
Psychological and behavioral research revealed that pride is one of the few emotions that drives better long-term decision-making
Solution
Our “Keep Home” campaign positioned flood insurance as essential, enabling people to stay in and protect the homes, communities, and lives that they’ve worked so hard to build (and that they have immense pride in).
