Opportunity

CGI Federal is a billion-dollar force in federal contracting—but their presence wasn’t matching their performance. In a marketplace where every contractor is vying for attention, CGI needed a way to stand out immediately to mission-driven buyers who don’t have time for generic vendor noise.

Insight:

Government audiences are sophisticated, informed, and mission focused. They tune out fluff. They ignore sameness. But when you show them true expertise in their specific mission areas, backed by precise, data-driven targeting, they pay attention. Relevance is the differentiator. Credibility is the advantage.

Solution

We engineered a campaign built to break through federal clutter and place CGI Federal squarely where decision-makers couldn’t miss them. The strategy combined geofenced digital media targeting key agencies and federal campuses, high-impact out-of-home placements across the daily paths of federal leaders, including Metro stations, airports, commuter routes, and secure-facility corridors, and deep market saturation in DC, Arlington, Huntsville, Merritt Island, New Orleans, Sterling, and Houston. Mission-focused video content showcased CGI Federal’s expertise in cyber, space, defense, and civilian services. Every placement reinforced the same message: CGI Federal delivers where it matters most, your mission.

Making CGI Unmissable to Government Decision-Makers

Opportunity

Insight:

Solution

THE RESULTS

48%

click-through rate on digital campaigns (well above industry benchmarks)

Millions

of OOH impressions in top federal markets

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Genius Brand Nootropics

Georgia Pacific