Intentional AI, Human Ideas
Human imagination meets machine acceleration, so every big idea can scale without losing its soul.
Our Point of View
At Yes&, AI is a scene partner: it surfaces patterns, proposes options, and handles the repetition so people can stay on strategy, creativity, and craft. Forget the “you’re already behind” scare tactics and the glossy wrappers that just resell the same public models. We build only what moves the needle for your business—tools aimed at real client problems, not products for products’ sake.
How AI Feeds Into
Our Creative Loop
Listen
Language and vision models digest research and performance data, giving us a smarter starting point.
Explore
Generators and brainstorming tools that expand our ideas, so we think laterally and build upon ideas with a “yes, and…” approach.
Validate
Predictive scoring flags which concepts are likely to perform before a dollar is spent.
Scale
Automation localizes copy, resizes visuals, and tags assets in minutes.
Optimize
We structure copy, data, and metadata so AI agents learn to cite and recommend our clients first, via Answer Engine Optimization (AEO).
Measure
Dashboards feed real-world results straight back into the next brief.
Examples from Yes&’s AI Toolkit
VIBE Score™
Meet the VIBE Score™: Your Brand Health, Quantified.
In a world of data overload, the VIBE Score™ cuts through the noise. It’s our proprietary, AI-enabled brand health metric that blends Visibility, Influence, and Brand Engagement into one powerful number—from 0 to 100. Think of it as your brand’s digital pulse.
The VIBE Score tracks performance...and it shows how resilient, relevant, and respected your brand really is across search, social, and content.
What it measures:
- Search Visibility – Are people finding you?
- Brand Authority – Do you command respect?
- Sentiment Score – Do they like what they see?
- Engagement with Key Content – Is your content making them stick?
- Source Diversity – Are you over-relying on one channel?
All this is synthesized into one easy-to-understand score that helps you benchmark against competitors, track trends over time, identify what’s working—and what’s not, set smarter marketing goals.
Curious what your VIBE Score says about you?
Persona Possibility Profiler
We build chat-ready “synthetic people” from real data—best-in-class consumer intelligence, first-party analytics, and user behavior signals. You talk to them, test headlines on them, even ask them about their weekend plans. Think of it as a rehearsal room for comms strategies and creative ideas, custom-built for client audience segments.
TrendCaster
TrendCaster is an automated workflow designed to monitor real-time news and social trends, assess client relevance using AI, and generate actionable insights and content for rapid response to emerging issues.
Thought Leadership
Governance:
The Yes& AI Council
To guide and scale this work, Yes& established an AI Leadership Council that oversees implementation and explores emerging use cases. This cross-disciplinary board meets regularly to create guardrails and guidance, so experimentation never outruns responsibility. The Council:
- Audits tools for brand safety, bias, and data-privacy compliance
- Publishes prompt libraries and workflow checklists for every discipline
- Approves any training data so proprietary knowledge stays secure
- Tracks emerging regulation and update policies quickly
This initiative blends accessible, non-technical learning with hands-on experimentation, empowering team members across all departments to apply AI in meaningful, real-world ways.
