Opportunity
This flagship public research university was approaching its most ambitious fundraising campaign ever—raising $600 million benefiting 14 schools, colleges and units—with a goal of building investment from a broad base of alumni.
UMass Amherst Foundation FUNDRAISING TO MAKE GENERATIONAL IMPACT
Insight
Alumni feel great pride in UMass Amherst’s rising reputation and even greater pride in its enduring commitment to equitable access and serving the common good.
Solution
The Accelerate campaign brand and narrative celebrated UMass Amherst’s distinctive profound dedication to the commonwealth in every sense of that word.
The ‘&’
Many of the UMass deans and faculty at the forefront of campaign fundraising are in those roles for the first time. Among other communications tools, the campaign website provides models and a defined structure for sharing stories of impact—both potential and realized—within and across a wide variety of interest areas.
the Results
The campaign launched having raised 74 percent of its $600 million goal from among 98,000 donors.
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