Opportunity
The Harris School set its sights on ambitious growth, but to compete in a highly selective tier, it needed to understand not just who enrolled—but why. The school’s empirical, data-driven promise was compelling, but its impact wasn’t universally understood. Yes& was brought in as a research partner to uncover what mattered most to prospective students and to shape communications that moved them through the decision process with clarity and confidence.
Insight:
What we learned changed everything. Our research illuminated the motivations and barriers across the funnel, helping Harris refine its message, strengthen its value proposition, and optimize the timing and format of outreach.
Solution
The data-driven strategy we helped build has supported the launch of one-year and evening programs, sharpened financial aid offerings, and helped Harris stand out in one of the toughest recruiting landscapes in higher education.
