ACI Yes& Presentation

2024 ACI Conference – The Outdoors are Better Together

Yes& will be speaking and attending.

Jul 22, 2024 – Jul 25, 2024

Arlington, Virginia

Summary

Thursday, July 25: 2:30 p.m.

The Psychology of Engagement:
7 Easy Ways You Can Use Consumer Behavior Triggers in Your Marketing

Advertising tycoon David Ogilvy famously said “People don’t think what they feel, don’t say what they think and don’t do what they say.”

More than 85% of consumer behavior and decision-making is not rational; it’s driven by subconscious factors and emotions – meaning that everything from the colors and images you use to the way you structure your landing page to the wording of your CTA will all influence your audience’s perception of your information and what they decide to do with it.

In this session, you’ll learn about key psychological factors that drive consumer behavior, and leave with an arsenal of quick and easy ways you can apply these data-driven behavioral insights to make your marketing and outreach more effective.

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Sarah Marshall
Yes& Account Director

Sarah Marshall is an Account Director at Yes&, an integrated marketing agency. She currently serves as Deputy Program Manager on a contract for the National Flood Insurance Program, overseeing an interdisciplinary team tasked with developing and executing a wide range of marketing and outreach initiatives aimed at boosting flood insurance education and policy acquisition. With over 15 years of marketing experience across the commercial, association, nonprofit and government sectors, Sarah is passionate about developing data-driven marketing strategies rooted in research and behavioral insights. She lives in Reston, VA with her two kids and a crazy but lovable goldendoodle.

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